Pink and White, The New Black
BY Irene Chao
PHTOGRAPHY Ted Emmons
Gelish creator launches ProHesion Acrylic Line
danny haile, award winning nail champion and founder of Gelish Soak-Off Gel Polish, is proving once again that he is an innovator in the business - this time, by reviving the professional nail industry with ProHesion: the next generation of liquid and powder.
"Just when you thought liquid and powder was in need of new life, we've decided to breathe new air into it... we want ProHesion to remove boundaries when it comes to nail design," says Haile. "This innovation allows nail professionals to bring their visions and fantasies to life."
As a nail technician who has competed all over the globe, Haile understands the needs of the industry, especially when it comes to what the salon owner is looking for when creating the ultimate end result for their clients. "When it comes to nails, you want to be proficient, you want to work fast and you want to make sure it lasts," adds Haile. "Ultimate speed and control are what everyone is looking for."
As for the client, ProHesion is perfect for creating current nail shapes and designs that are in demand. "Most of the time, your clients come into the salon with an idea of exactly what they want," says Haile. The beauty of ProHesion is that it satisfies the needs of the client by providing ultimate flexibility and workability for the nail technician - it's a win-win for both parties.
With the introduction of ProHesion, Haile knows that the nail industry will be brought to a new standard. "We want to up the [liquid and powder] game and bring it to the next level," says Haile. "The time is right now and if you work with the medium, this product is for you."