• "We take pride in being innovators of the industry."

  • "As nail technicians ourselves, we understand the needs and wants of the professional nail industry."

  • "At Nail Alliance, we foster a work environment that supports the personal development and growth of employees."

  • "Our success is measured by your success."

  • "We are committed to you, the nail technician."

  • "The best is yet to come from Gelish."

  • "One of our main goals is to develop long-lasting customer loyalty."

  • "Our unprecedented educational program is one of our most important initiatives - domestically and internationally."

  • "We are extremely proud of each team at our headquarters for making Gelish the top soak-off gel polish in the industry."

  • "At Gelish, we strive to be trend-setters in the professional nail industry."

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Mission

Nail Alliance - North America, a professional nail enhancement manufacturer seeks to:

PROVIDE the salon industry with all of the tools needed to help make salon businesses even more successful with the latest and greatest in nail products.

ESTABLISH opportunity for learning through proper education and training courses domestically and internationally.

CREATE superiority within the industry as the go-to nail manufacturer for state-of-the-art products, proven to perform to the best of standards while upholding the motto "Done right from the start."

UNDERSTAND the needs of the salon industry. As nail professional ourselves, we have a clear understanding of the industry and the demand for the highest quality products and services possible – which is why quality has and will always be our number one priority.