Fall 2013



Gelish proudly presents Nail Style, the magazine style newsletter that offers nail professionals an in?depth look into the popular gel polish brand. With Nail Style we hope to entertain, enlighten, inspire, and educate the nail industry through editorial, imagery, and tutorials.

In our first issue, we give you an exclusive backstage pass to our fall campaign photo shoot, provide a Trend Report that analyzes seasonal color selections, feature informative in-depth editorials, and take you on a trip around the world with our International News section.

Lastly, I would like to thank you nail professionals for your continued support of Gelish over the past three years. When we launched the brand, never in our wildest dreams did we imagine that our product(s) would have such a significant impact on the industry in such a short period of time. It is my promise that we will continue to innovate the industry through product development and technology, while offering the most extensive fashion?forward gel?polish color range on the market.


Behind the scenes


Fall is my absolute favorite season primarily because of the amazing fashion that corresponds with the crisper weather and the start of the holiday season, which symbolizes quality family time and all things sparkly. This is why it is no coincidence that the fall 2013 photo shoot came complete with avant-garde fashion, a healthy dose of glitz and glamour, relentless dedication from the team, and good plain (Gelish) family fun. While the wardrobe was second to none, the nails, designed by the master himself Danny Haile, stole the show with their perfect shape and intricate lace appliquè design. In-house fashion photographer Ted Emmons beautifully captured the images to successfully convey the story for the campaign.