Behind the scenes


Fall is my absolute favorite season primarily because of the amazing fashion that corresponds with the crisper weather and the start of the holiday season, which symbolizes quality family time and all things sparkly. This is why it is no coincidence that the fall 2013 photo shoot came complete with avant-garde fashion, a healthy dose of glitz and glamour, relentless dedication from the team, and good plain (Gelish) family fun. While the wardrobe was second to none, the nails, designed by the master himself Danny Haile, stole the show with their perfect shape and intricate lace appliquè design. In-house fashion photographer Ted Emmons beautifully captured the images to successfully convey the story for the campaign.