On Location


lights, camera, nail art, and FASHION! Gelish set a new standard in the nail industry with the TRENDS pre-launch photo shoot. Inspired by the multifaceted finishes and multi-dimensional color combinations from the TRENDS fashion-forward range, the wardrobe, accessories, makeup, and nail artistry selected all brought the brand new line to life through photography. Stylish, long, almond-shaped nails were meticulously crafted and polished to perfection using various shades from the selection. Contemporary accessories were paired with various nail art techniques in shots where fashion and nail design were married to provide inspiration. The atmosphere in the studio was reminiscent of backstage at Betsey Johnson's Fashion Week show or on set at a Harper's Bazaar editorial shoot. Sit back and relax as we bring the runway to your nails.