Winter 2013


mission accomplished

every year, our team spends relentless hours diligently preparing for Cosmoprof North America. Our goal is to consistently raise the bar from the previous year in order to produce and present the most innovative products for marketing that set industry standards. I'm proud to report that we successfully accomplished our mission this go-round!

Collections featured at the show included: Under Her Spell (fall), Breast Cancer Awareness collection, Snow Day Escape (winter), and Winter Reds (holiday) - all of which were well received. The selection of unique trend-based colors was popular among distributors, professionals, and press alike. New products, which included our 5-45 Kit and Matte Top It Off, stole the show, generating major buzz while gaining approval from our industry peers.

Job well done to my entire Gelish family!

This edition of NAILSTYLE is primarily dedicated to Trends - our brand-new, innovative line of gel-polish that is inspired by current fashion trends. Nails are a woman's best accessory, so it made perfect sense to create a line that literally places "Fashion at Your Fingertips." I look forward to seeing the industry's reaction to Trends and I'm highly confident that it will be a game changer.



On Location


lights, camera, nail art, and FASHION! Gelish set a new standard in the nail industry with the TRENDS pre-launch photo shoot. Inspired by the multifaceted finishes and multi-dimensional color combinations from the TRENDS fashion-forward range, the wardrobe, accessories, makeup, and nail artistry selected all brought the brand new line to life through photography. Stylish, long, almond-shaped nails were meticulously crafted and polished to perfection using various shades from the selection. Contemporary accessories were paired with various nail art techniques in shots where fashion and nail design were married to provide inspiration. The atmosphere in the studio was reminiscent of backstage at Betsey Johnson's Fashion Week show or on set at a Harper's Bazaar editorial shoot. Sit back and relax as we bring the runway to your nails.