READY-TO-WEAR NAIL FASHION
BY APRIL JONES
PHOTOS BY TED EMMONS
in recent years, nails have established a more prominent role on catwalks - playing an equally important part as the hair, makeup, and wardrobe looks. In preparation for their shows, prominent designers work with various nail brands and celebrity nail artists to design custom looks that complement the featured collection that season. Nails and fashion are a dynamic duo and the once-unassuming manicure has become a fashion staple - and in many cases - the most conspicuous fashion accessory.
Inspired by top designers' runway presentations, Trends soak-off gel-polish is ready-to-wear nail fashion for every woman. The stylish array of customized shades suits every persona from avant-garde to demure and everything in between. Trends allows women to step outside of their comfort zone and showcase trendy nail looks that make their own statement. The textured shades are perfect for adding a touch of dramatic dimension, while the French manicure can be transformed from traditional to non-conventional with a glitzy half-moon design, using a glamorous glitter. Nails are now a conversation piece, the more intriguing the better. Rather than admiring women inquiring about celebrities' hair, discussions regarding their nails are commonplace.
Establishing a new standard in the industry, Trends captures the niche market of nail professionals and consumers who share an appreciation and understanding for fashion trends as well as nail art. In the future, fashionistas everywhere will base their wardrobe and accessory choices on what shade of Trends they're currently wearing.