One of the coolest things about being in the nail industry is the opportunity to enter
competitions. It's a way to better your skills and put your name on the map. Competitions
range from international to domestic and can be completed online or in-person. We spoke to
NAILS Next Top Nail Artist Season 9 champion and salon owner/educator Nicola Sawyer as well
as the global director for Nailympia competitions, Alex Fox, to get their
winning advice.
“I always look at the quality of previous submissions. If I'm taking the time to enter a
competition, it needs to stretch my abilities. I need to look at the other competitors'
work and think ‘ WOW !’”, recommends Sawyer. If you're new to competing and want to try
your hand at many different categories, Fox recommends entering Nailympia at the Division
1 Level. “If entering a competition like Nailympia, bear in mind that you can only ever be
in Division 1, once, so it's best to enter as many comps as you can, so you make the most
of this division,” she says.
The benefits of competing are endless. “For nail professionals that want to explore their
own creative avenue, it's a great way to challenge themselves. Plus, they get to see what
other ideas and innovations are being used around the world by other techs and they get to
network, get industry acknowledgement, and can grow their salon business by marketing the
fact they are competing. A medal also helps them extend their menu and up their prices. It
can also open many other doors in the nail industry that they may not have considered such
as being a brand ambassador, educator, designing posters, editorial shoots, advertising
campaigns, and fashion week teams too,” says Fox. Sawyer points out that you don't need a
win to successfully compete: “My favorite part of competing is when you finish your piece
and you know you have done your absolute best; that there's nothing you would change, and
even if you don't place, you have accomplished something you have never done before.”
Before throwing your hat in the ring, try to have a game plan in place. Prepare yourself
for the potential stress and toll competing can take. “For smaller competitions try
blocking a little time out every week from your schedule to work on your pieces. Having
dedicated time in your diary helps structure your personal development,” advises Sawyer.
She warns, “You need to look after yourself too. A tired nail artist makes mistakes.
Ensure that your working area is well lit, your seat and desk are comfortable, you have
good ventilation, and take regular breaks. Trust me, your brain only runs on coffee for a
limited time!”
The act of competing can pay off in many different ways once a competition is over. When asked
how it feels to win, Sawyer shared, “I can only compare it to the feeling you got as a child
at Christmas…It's amazing to be recognized for your skills by your peers.
Winning NTNA was on another level. ‘Disbelief’ would be the first word, then excitement,
then realization that all that hard work had finally paid off. It's clearly been the
highlight of my career so far.” Fox says, “Competing brings highs and lows that generate
feelings. It's emotive and exciting, it's full of flavor and intensity and it's downright
exhilarating. It's a powerful experience that all techs that truly love their nail craft
should try out at some point in their career.”
If you've competed before but are working up the nerve to get back into it, Fox offers the
following words of wisdom, “Remind yourself why you love nails. Feel the power and buzz that
nails gives to you and go and share that in the arena. You'll be around like-minded people,
your peers, and surrounded by people that want you to be the best you can be. It's only you
that's holding you back. Another person's nails is their experience. This is yours - so get
out there and show us what you can do and ‘wow’ us with your skills, talent and creativity.
This industry needs you - we need to elevate and create together. So get your competition head
back on and show us your style. You just never know - a medal could be in your hands very soon.
And that feeling is sensational.”
First time competitors should seek out a like-minded mentor to guide and motivate them
through the process.
When looking for a model, seek out one who is patient with great nail beds, hands,
and personality.
If feedback is offered, take it. At times it may be hard to swallow, but don't take it
personally and build on what you have learnt.
Join a competition team. Collaborating with other nail artists can be fun and amazing
for your own personal development.
Avoid competitions that look like a scam. A small admin fee for entry is normal, but
it shouldn't cost you more than what the top prize is to pay to enter.
FOLLOW NICOLA SAWYER
Learn from a champion! Get more info on her training academy:
https://www.nailcouturelincoln.co.uk
IG: @nailcouturelincoln
FB: @nailcouturelincoln
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