Your clients aren't the only ones who should be enjoying the season; certainly, you and your staff are entitled to some much-deserved vacation time, too. So instead of stressing about daily posting when you're juggling more clients or a trip of your own, if you're not doing so already, start using a content calendar and schedule tools like Later, Planoly, or Meta's Business Suite to plan out posts a few weeks in advance. That way, your feed stays fresh even if you're beachside.

Instagram Stories and Reels continue to outperform static posts in terms of reach and engagement. Create quick summer-themed tutorials, behind-the-scenes peeks at your salon, or product or service spotlights to stay visible without the major time investment. For example: Post a short Reel of your favorite summer nail colors or nail designs with upbeat music and seasonal hashtags.

People are scrolling quickly, so make it effortless to engage. Use polls, emoji sliders, or quick “this or that” posts to boost interaction and keep your content active in the algorithm.
Try:
• Poll: poolside pedi or beachy mani?
• What nail color are you living for this summer?

If things are feeling a little slow, create some buzz with a giveaway or mini challenge. Ask followers to share their favorite summer nails, tag a friend, or vote on popular nail designs. Randomly choose a winner or two and gift them with a service, add-on, or gift bag of products. You'll get a boost in interaction and maybe even a few new clients.

Take advantage of the slowdown to nurture your most loyal followers. Respond to comments, send DMs to clients you haven't seen in a while, and create content that speaks directly to your regular customers. Consider offering a coupon code or “show us this post” for a discount on services booked in the summer months. Even a simple “We miss you!” message with a summery meme can make someone feel appreciated. It's that kind of customer service that speaks to clients and will encourage them to return time and time again.